Empower photographers with easy-to-use and affordable tools to boost their creative abilities in post-production processing.

Our Beginnings

I never thought that photography would so profoundly root itself into my life. I certainly never thought that my passion would turn into an exciting company.

My grandfather was a University professor who often went on expeditions and liked to take pictures and shoot videos. Photography became his beloved hobby even though not many people even had a camera in those days.

Years later, my father too became very fond of photography. (We have shelves laden with photos of my childhood taken by him.) It seemed only natural then that my dad would give me a camera for one of my birthdays. And, thus began my passion for photography. However, it didn’t stop with my passion for photography.

A Passion Into a Business

One day, the words “take a picture of me” changed my relationship with photography in ways I had never expected. Asking my husband to take a picture changed everything. My husband decided that he didn’t want to take ordinary pictures. He wanted to take great, high-quality pictures. He wanted to learn a lot more about photography and how to take better more creative pictures.

And, so began our unexpected journey. We turned our photography passion into a business.

We built our business around making photographers’ post-processing easier and their photography better. Our products help photographers reduce post-processing time by providing them with the creative tools necessary to apply effects with a few simple clicks.

Who Are We?

Today, we are a group of professional retouchers, photographers, and designers working together and using our knowledge and experience to help other photographers reach their next level in photo processing.

We Elevate Creativity and Efficiency

We make it possible for everyone from professional to amateur photographers to create high-quality photos in post-production processing using either Photoshop or Lightroom. With the help of our professional settings (presets and actions), you can achieve incredible quality and artistic results.

In a world where everyone has a camera, it can be a challenge to create unique photographs. Our company changes all that. Our teams have created endless possibilities with our presets and actions. We help you elevate your work to new creative possibilities. Once you step from behind the camera lens, we make your post-production work simpler, faster, more efficient than ever.

Photography – whether professional or hobby – should be enjoyable. Photographers too often get caught up in post-production processing making their work monotonous and time-consuming. This means they end up doing less of what they love, taking pictures. We change all that.